National Financial Literacy StrategyEcosystem Priority Details

The aim of this priority is to encourage stakeholders to use tailored approaches to better serve the financial needs of diverse audiences.

Priority 2 - Target outcomes

Target outcome 2.1

More Canadians have access to, and use, financial products and services that are tailored to their needs, vulnerabilities, and resource constraints.

Target outcome 2.2

More Canadians, particularly those with diverse needs or 1 or more forms of vulnerability, are involved and consulted in the development and delivery of financial products and services, which in turn leads to higher levels of inclusion.

Target outcome 2.3

Fewer Canadians experience a low quality of service (including disrespect or not being offered a product or service appropriate for their needs) when accessing financial products or services.

What FCAC will do

• Lead by example in tailoring financial literacy content, programs, communications, and experimental interventions to meet the needs of diverse population groups.
• Conduct ongoing research and analysis to identify and understand diverse needs of target population groups who are at greater risk of experiencing financial vulnerabilities.
• Collaborate and engage with community-based organizations serving diverse audiences to user-test and develop resources to serve their audiences.